生活中の微切割
Product Strategy for OLFA

Product Strategy for OLFA

  • Team Peoject
  • Responsible for Design Research, Concept Development, Computer Aided Design
  • Apr, 2014 - June, 2014

In this project we studied the well known Japanese cutting tool brand OLFA, including the brand history, product lines, materials, market positioning, etc. We also studied their poster designs to understand their brand identity and core values. Afterwards, we researched about current trends in the stationery market. Matching consumer's possible demand and OLFA's product language, we came up with design proposals t for the brand’s future direction.